Madison, WI, September 3, 2008
-
TrafficCast
International, Inc., the leading
provider of digital traffic
data, announced today that Neal
Campbell, a long-time veteran of
the mobile and wireless
industries, will assume the role
of chief executive officer,
succeeding TrafficCast
co-founder and president Connie
Li. Campbell will lead
TrafficCast¡¯s continued growth
into its core customer markets
and enhance TrafficCast¡¯s
expertise in the mobile
industry, one of the most
promising emerging markets for
real-time traffic information.
¡¡
Campbell brings more than 20
years of mobile industry
experience to TrafficCast. In 16
years at Motorola, he served in
engineering, marketing and
executive management roles and
led Motorola¡¯s emergence in
software-based, LBS offerings in
their mobile device and
telematics business units.
Campbell possesses significant
market expertise and was
instrumental in formulating
partnerships, acquiring
customers and developing product
portfolios in both the consumer
and enterprise markets while at
Motorola. In his most recent
position, Campbell served as
executive vice president of
strategic marketing and next
generation products at ISCO
International, a leading
supplier of software based,
adaptive filtering products for
the wireless industry.
¡¡
¡°TrafficCast¡¯s approach to
traffic information and its
product offering is truly
unique, and I am excited to join
an organization that has
developed the most advanced
technology in its industry,¡±
said Campbell. ¡°My focus will be
to utilize my extensive industry
experience to achieve
significant adoption of our
technology and products into
both our core and emerging
device markets, and to continue
building awareness of the
TrafficCast brand. I appreciate
the solid foundation Connie and
her team has built and look
forward to working with her in
her new role to continue to
build the organization.¡±
¡¡
Demand for accurate traffic
information, for both consumer
and enterprise use, has grown
significantly in a number of
vertical markets, including the
mobile GPS and phone industries,
Web portals, broadcast media,
fleet and logistics, and the
public sector. Campbell¡¯s
knowledge and experience
achieving market growth for a
variety of products in the
mobile industry will play a key
role in leading TrafficCast¡¯s
continued growth in its core
markets as well as future
expansion into emerging
industries.
¡¡
Dr. Li is making way for
Campbell after serving as
TrafficCast¡¯s CEO for four
years. She will assume the role
of COO focusing on operations
and emerging technology areas
for the company.
¡¡
¡°Mr. Campbell¡¯s addition to the
TrafficCast team will play a
tremendous role in helping us
achieve our vision when we
founded the company,¡± said Li.
¡°As a company, we have
established aggressive goals and
plans to become the clear leader
in our industry and we are
confident that Neal¡¯s experience
and leadership will help us
meet, and exceed those goals.¡±
¡¡
About
TrafficCast International, Inc.
TrafficCast International is the
leading provider of digital
traffic data, with patented
software and predictive models
to produce route-specific
real-time traffic information
and travel time forecasts for
traditional and emerging traffic
information markets.
Privately-held, TrafficCast
International is a subsidiary of
TrafficCast Inc, and is backed
by angel and venture capital
investors. The company is based
in Madison, Wisconsin and has a
branch office in Shanghai. For
more information, visit
www.trafficcast.com
###
ã2008 TrafficCast International, Inc. All rights reserved.
Contacts:
Edelman for
TrafficCast
International, Inc.
Todd Witkemper
Todd.witkemper@edelman.com
312-233-1369
¡¡
