Madison, WI & Berkley, CA: June
17, 2008 -
Apisphere, a leading provider of
location-awareness services for
mobile business applications,
today has partnered with
TrafficCast International, a
pioneer in traffic data analysis
and personalized travel
advisories, to develop products
and services that will add
traffic congestion and travel
time forecasts to mobile
navigation and routing
solutions.
¡¡
The strategic partnership
combines Apisphere¡¯s expertise
in bringing location-awareness
information to mobile devices
with TrafficCast¡¯s experience
utilizing traffic science to
provide the most accurate
traffic data aggregation and
analysis. Together the companies
will develop a series of
solutions to allow users to
access traffic information on
their mobile devices so they can
plan for accurate arrival times
or change travel routes while in
transit.
¡¡
¡°With this partnership, people
will no longer need to rely on
expensive in-car assistant
programs for real-time traffic
updates and route
recommendations,¡± said Connie
Li, president and CEO of
TrafficCast International. ¡°With
Apisphere¡¯s understanding of the
demanding requirements of
delivering dynamic data and
TrafficCast¡¯s commitment to
providing actionable traffic
information, together we are
providing the best solutions to
help mobile users navigate their
routes.¡±
¡¡
The partnership will leverage
Apisphere¡¯s Geo-Enabled Mobility
(GEM) platform which delivers
mobile content, including
applications and messaging ¨C
triggered to launch when users
enter specified locations. This
will be combined with
TrafficCast¡¯s proprietary
¡®traffic science¡¯ to adapt
available information to the
parameters of particular
distribution channels.
TrafficCast currently collects
real-time information from more
than 350 data sources including
incidents, speed, construction
and weather to produce real-time
and forecast travel information
for clients.
¡¡
"Traffic updates and travel time
forecasts are crucial
information for commuters and
companies who rely on mobile
teams,¡± said Craig Harper, CEO
of Apisphere. ¡°Delivering this
information in real-time to
multiple users across the
country requires precise
underlying data analysis and an
effective delivery platform
which this partnership will
uniquely provide.¡±
¡¡
About
Apisphere.
Apisphere transforms the value
of mobile applications and
devices with location-awareness
services that are dramatically
enhancing the productivity and
efficiency of mobile workers.
Apisphere¡¯s innovative approach
to location-aware mobile content
delivery is combined with its
unique, patentable technology
and a highly scalable
Software-as-a-Service (SaaS)
business models. For more
information, visit
www.apisphere.com
¡¡
About
TrafficCast International, Inc.
TrafficCast International is the
leading provider of digital
traffic data, with patented
software and predictive models
to produce route-specific
real-time traffic information
and travel time forecasts for
traditional and emerging traffic
information markets.
Privately-held, TrafficCast
International is backed by angel
and venture capital investors.
The company is based in Madison,
Wisconsin and has a branch
office in Shanghai, China. For
more information, visit
www.trafficcast.com
###
ã2008 TrafficCast International, Inc. All rights reserved.
Contacts:
TrafficCast International,
Inc.
Nick Kiernan
n.kiernan@trafficcast.com
+1
608-268-3927
Apisphere
Natalie Sauv¨¦
nsauve@highroad.com
+1 613-688-1187
¡¡
