Las
Vegas, April 1, 2008 - TrafficCast International, Inc., the leader in traffic data aggregation and analysis, and GeoMicro, Inc., the premier provider of dynamic data applications for mobile platforms, today announced that TrafficCast will supply road speed information for GeoMicro¡¯s Mobium GPS™ product. The data provided by TrafficCast¡¯s Dynaflow™ technology will support GeoMicro¡¯s expansion of its comprehensive mobile enterprise solution to the consumer market.
Through this partnership, TrafficCast¡¯s real-time and forecast road speed information will provide travel times and support routing decisions for GeoMicro¡¯s latest product offering. Mobium, an off-board GPS Navigation application, has previously been deployed with large commercial fleets and GeoMicro is poised to take the product to the broader consumer market. Mobium handles complex dynamic data integration with digital mapping applications, and together with TrafficCast, GeoMicro will bring this expertise to consumers, in particular, the ¡°prosumer¡± market.
¡°Consumer GPS needs are growing rapidly and through this partnership, GeoMicro and TrafifcCast will deliver up-to-date traffic information to consumers on their mobile devices,¡± said Connie Li, president and CEO of TrafficCast. ¡°Both companies are committed to advancing the technology available to mobile navigation applications, particularly in the challenging area of dynamic data integration. We know that our traffic engineering expertise will support the needs of GeoMicro clients.¡±
Designed for a broad range of traffic information applications and delivery platforms, TrafficCast¡¯s Dynaflow models historic traffic patterns, real-time incidents, construction, GPS data, road sensors and weather to project the most comprehensive ¡°red-yellow-green¡± advisories of road congestion. Until recently, such calculations were only practical in the 30 markets where traditional road sensors are installed. Dynaflow expands the availability of this information, providing traffic information for the top 100 markets in the US.
¡°GeoMicro was looking for the right partner to provide the traffic information technology we need to deliver a superior mobile navigation solution,¡± said Karim Kaddeche, CTO of GeoMicro. ¡°TrafficCast¡¯s industry leading Dynaflow speed data adds significant value to GeoMicro¡¯s mobile navigation and LBS offerings.¡±
About
TrafficCast.
TrafficCast International, Inc.
is the leading provider of
digital traffic data, with
patented software and predictive
models to produce route-specific
real-time traffic information
and travel time forecasts for
traditional and emerging traffic
information markets.
Privately-held, TrafficCast
International is a subsidiary of
TrafficCast Inc, and is backed
by angel and venture capital
investors. Growing revenues
derive from distribution
channels ranging from portals to
fleet logistics to media and the
public sector.
The company is based in
Madison, Wisconsin and has a
branch office in Shanghai,
China. For more information, see
www.trafficcast.com
About
GeoMicro.
Founded
in 1997, GeoMicro develops high
performance Internet based
mapping solutions, setting
industry standards in terms of
scalability, reliability.
GeoMicro's AltaMap™ family
of products covers the full
range of Internet Mapping needs.
Cartographic quality maps, and
North American geocoding and
routing, make AltaMap™ the
ideal platform for the next
generation of location-enabled
applications. GeoMicro recently
announced a partnership with and
investment from AccuWeather,
Inc., a leading provider of
mobile weather products.
For more information
see www.geomicro.com
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ã2008 TrafficCast International, Inc. All rights reserved.
Contacts:
Edelman
for TrafficCast
Todd
Witkemper
Todd.witkemper@edelman.com
312-233-1369
TrafficCast International,
Inc.
Nick Kiernan
n.kiernan@trafficcast.com
608-268-3927
Geomicro,
Inc.
John
Wang
John@geomicro.com
714-505-8868
¡¡
