Madison,
WI, September 25, 2007 - Sigalert.com,
the leading provider of
personalized traffic reports in
California and TrafficCast
International, Inc. the leader
in real-time traffic data
aggregation and analysis, today
announced agreement to
incorporate Dynaflow™ into
Sigalert.com¡¯s services to
improve the quality of its data
and to extend its coverage to
roads not included in the
Caltrans sensor network.
For
Sigalert.com visitors, Dynaflow
will facilitate visual
representation of all meaningful
congestion impacts on their
routes.
Integrating historic
traffic patterns, real-time
incidents, construction and
weather, Dynaflow will extend
Sigalert.com¡¯s unique
personalized travel advisories
to additional roads across the
state.
Using
patented technology, Dynaflow
dynamically models traffic flow
in real-time, integrating
detailed historical data for
virtually all Class I, II, and
III roads in the US with a range
of real-time data inputs from
public and private sources.
Proprietary analytic
technology adjusts to the
characteristics of the source
data to provide road speed
estimation and predictions in
real time.
Algorithmic feedback
mechanisms adjust baseline trend
data to further refine modeling
and enhance both accuracy and
confidence levels of estimates
and forecasts.
¡°Sigalert.com
succeeds because of timely,
actionable driver information.
Our customers rely on
road coverage and have asked to
extend it beyond the Caltrans
sensors, which are our
foundation,¡± said Sigalert.com
Principal Jonathan Berke.
¡°They do not limit their
travels to sensored roadways
and, after our extensive
Dynaflow data evaluation, we
have concluded we can now offer
complete road coverage for our
California markets and plan
future expansion into markets in
other states.¡±
¡°TrafficCast
is delighted to work with
Sigalert.com to enable Dynaflow
for its user base,¡± said
Connie Li, President/CEO of
TrafficCast International.
¡°Sigalert.com is an
industry leader in personalized,
interactive travel information
and we look forward to
supporting them in providing
their customers with enhanced
data services.¡±
About TrafficCast
International, Inc.
TrafficCast International is the
leading provider of digital
traffic data, with patented
software and predictive models
to produce route-specific
real-time traffic information
and travel time forecasts for
traditional and emerging traffic
information markets.
Privately-held, TrafficCast
International is backed by angel
and venture capital investors.
The company is based in Madison,
Wisconsin and owns a subsidiary
company in Shanghai. For more
information, see www.trafficcast.com.
About Sigalert.com
Sigalert.com,
a leading provider of
customizable, up-to-the minute
traffic report information via
television, Web, email and
wireless devices, was
established in 1997 by two
Southern California drivers who
were extremely frustrated with
commuter traffic.
A decade later,
Sigalert.com serves millions of
consumers and dozens of media
companies throughout California
and Arizona. For more
information, visit www.sigalert.com.
###
ã2007 TrafficCast International, Inc. All rights reserved.
Contacts:
TrafficCast International
Nick Kiernan
n.kiernan@trafficcast.com
608-268-3927
Sigalert.com
Jonathan
Berke
jberke@sigalert.com
858-625-8432
This press release may include "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include expectations about product development and services provision. Actual results may differ materially from those contained in the forward-looking statements in this press release. TrafficCast International undertakes no obligation and do not intend to update such forward-looking statements to reflect events or circumstances occurring after this press release. Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement. TrafficCast International and the TrafficCast logo are registered trademarks, and Dynaflow is a trademark of TrafficCast International, Inc. All other product or service names or marks are the property of their respective owners.
