::TCI::

New York, NY, July 18, 2007 - Choice Logistics, the global leader in mission-critical service logistics and supply chain solutions, and TrafficCast International, a leading developer of digital traffic data and software for next-generation traffic information services, today announce the release of TravelZone™, a sophisticated data filtering application supporting en route advisories and performance measurements for mission critical logistics.

Designed to process a range of traffic and travel information affecting time-critical delivery of individual packages, TravelZone enables relevant real-time advisories to dispatch controllers as well as destination recipients. The result is precise on-time delivery assessments, further improving Choice Logistics’ industry-leading performance.

“Clients depend on Choice to ensure that their demand for two hour delivery of mission critical parts, 24x7, are met.” said Gary Weiss, Executive Vice President for Global Operations at Choice Logistics. “The tight timeframes Choice is measured on means that traffic and travel impacts must be accounted for. In developing TravelZone with TrafficCast, Choice mitigates the impact of traffic so it is not a necessary evil, thus raising the bar on levels of service.”

“The focus of TrafficCast is traffic impact data aggregation, analysis and travel time forecasts, while Choice Logistics is the leader in critical parts delivery,” commented Connie Li, CEO of TrafficCast. “The partnership with Choice has enabled us to apply our solutions to the demanding market of logistics management to create new definitions for on-time delivery.”

About Choice Logistics Choice Logistics is the global service partner for mission critical logistics. With over 300 strategic stocking locations (SSLs) around the world and 24x7x365 logistics services, Choice Logistics provides customized, same-day solutions with an integrated approach to strategic inventory management. Choice’s people, processes and systems provide the speed and flexibility to address the challenges and opportunities to support leading companies with two- to four-hour parts demands. Avaya, Cisco, Dell, EMC, Hitachi Data Systems, and others have selected Choice as their preferred global provider of outsourced logistics. To learn more about Choice Logistics, visit www.choicelogistics.com; call (800) 593-2108, or e-mail info@choicelogistics.com.

About TrafficCast International, Inc. TrafficCast International is the leading provider of digital traffic data, with patented software and predictive models to produce route-specific real-time traffic information and travel time forecasts for traditional and emerging traffic information markets. Privately-held, TrafficCast International is a subsidiary of TrafficCast Inc, and is backed by angel and venture capital investors.. The company is based in Madison, Wisconsin and has a branch office in Shanghai, China. For more information, see www.trafficcast.com.

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Contacts:

TrafficCast International

Nick Kiernan
n.kiernan@trafficcast.com
608-268-3927

Choice Logistics

Stephanie Williams (ignite Marketing)
ignitemarketing@bellsouth.net
770-722-6498

This press release may include "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include expectations about product development and services provision. Actual results may differ materially from those contained in the forward-looking statements in this press release. TrafficCast International undertakes no obligation and does not intend to update such forward-looking statements to reflect events or circu mstances occurring after this press release. Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement. TrafficCast International and the TrafficCast logo are registered trademarks of TrafficCast International, Inc. All other names or marks are the property of their respective owners.