Date: June 19, 2007
 

Paul Schneider Elected To TrafficCast International¡¯s Board

Election Coincides with Close of Series A Round

Madison, WI, June 19, 2007 - TrafficCast International, Inc., a leading developer of digital traffic data and software for next-generation traffic information services, today announced that Paul Schneider has been elected to its Board of Directors. The election of Mr. Schneider coincides with the close of the company¡¯s approximately $2 million Series A Round of funding.

Mr. Schneider is a Director for Schneider National Inc., a premier provider of truckload, logistics and intermodal transportation services. Headquartered in Green Bay, Wis., Schneider National has provided expert logistics and transportation solutions for more than 70 years. As Director, Mr. Schneider is responsible for new business development and pricing of over $3.5 billion in annual revenue through Schneider¡¯s global client base in more than 28 countries in North America, Europe and Asia.

Mr. Schneider received a bachelor's degree in economics from Northwestern University, Evanston, Ill.  He earned a master¡¯s of science degree in information systems from the University of Wisconsin.

¡°I am very pleased and excited to join TrafficCast International¡¯s Board and help support its dynamic expansion in traffic information services,¡± commented Mr. Schneider.  ¡°I know firsthand how significant accurate traffic information is to fleet and logistics management. I am pleased to help guide TrafficCast International, the predictive traffic information and technology leader.¡±

¡°We are delighted that Paul is joining the TrafficCast International team,¡± said Dr, Connie Li, co-founder and CEO.  ¡°Our board now has deep experience in fleet logistics, media, traffic theory, software development and the public sector and can provide meaningful guidance and perspective for our core distribution channels.¡±

TrafficCast International¡¯s Board of Directors also includes Terry Kelly, President of Weather Central Inc. and Chairman of MyWeather LLC, market leaders in weather data and production graphics for media; Dr. Bin Ran, Co-Founder of TrafficCast Inc., industry expert and Full Professor in the Transportation Engineering Department at the University of Wisconsin; and Dr. Connie Li, Co-Founder and CEO of TrafficCast International Inc. Supplementing the Board are three observers, Lauren Flanagan, Managing Director of Phenomenelle Angels Fund  I, LP, CEO of SCIO Corp and serial software entrepreneur; Joseph Hildebrandt, Managing Director of Phenomenelle Angels Fund I LP, and a life-time partner of Foley & Lardner LLP; and Barbara Boxer, Managing Director of Women Angels of Milwaukee and Florida and General Counsel and Director of Governmental Affairs of PDM Bridge, LLC.

About TrafficCast International, Inc. TrafficCast International is the leading provider of digital traffic data, with patented software and predictive models to produce route-specific real-time traffic information and travel time forecasts for traditional and emerging traffic information markets. Privately-held, TrafficCast International is a subsidiary of TrafficCast Inc, and is backed by angel and venture capital investors. Growing revenues derive from distribution channels ranging from portals to fleet logistics to media and the public sector.  The company is based in Madison, Wisconsin and has a branch office in Shanghai, China. For more information, see www.trafficcast.com.

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ã2007 TrafficCast International, Inc. All rights reserved. 

Contacts:

TrafficCast International

Nick Kiernan
n.kiernan@trafficcast.com
608-268-3927

This press release may include "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include expectations about product development and services provision. Actual results may differ materially from those contained in the forward-looking statements in this press release. TrafficCast  International undertakes no obligation and does not intend to update such forward-looking statements to reflect events or circumstances occurring after this press release. Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement.  TrafficCast International and the TrafficCast logo are registered trademarks of TrafficCast International, Inc. All other names or marks are the property of their respective owners.