Madison, WI, April 16, 2007 - The first integrated online traffic and weather solution, GreenLight 1.0 was launched at NAB 2007 today, the only online product that combines traffic and weather information to show related impacts within the same display.  Greenlight builds on proven consumer demand for packaging traffic & weather information together by not merely reporting incidents and forecasting weather but graphically showing the impact of weather on traffic.

Greenlight 1.0 adds distinctive value to websites of media outlets.  Typically posted separately, essential traffic and weather information is now available on a single web page.  It can be customized to include other content featuring local reporters and air personalities.  Greenlight 1.0 also enables cross-platform assimilation with on-air graphics.

Greenlight 1.0 is built on exclusive RouteCast® technology developed in partnership between MyWeather LLC and TrafficCast International.  MyWeather, a sister company to television leader in weather data and production tools Weather Central Inc., provides a portfolio of interactive and mobile tools for client web sites.  TrafficCast International is a leader in digital traffic data and analysis.

The companies are engaged in a number of initiatives to leverage TrafficCast’s strengths in the fusion of complex traffic data sources with MyWeather’s proven abilities in advanced graphic display technology.  Future releases of Greenlight will advance the forecast traffic & weather information and enhance personalization options. It is an enterprise-level traffic solution for the largest and most demanding markets, but universally adaptable to provide a comprehensive traffic solution even in Tier II and III markets across the U.S. and Canada.

“Weather & traffic consistently lead in viewer surveys of important program content.  Greenlight 1.0 combines them in a way that enriches the user experience, and communicates essential information effectively and efficiently,” said Chris Kelly, Executive Vice President of Strategic Partnerships of MyWeather.

“Greenlight communicates valuable travel information, and with the affiliate clients of our partners, we’ll be able to offer access in not only the top 50  markets where traffic reports are usually found, but also extend them to mid-sized markets where we know there’s pent-up demand,” added Connie Li, President & CEO of TrafficCast International.

GreenLight, deployment to television and print markets begins in April of 2007.  The application along with the entire RouteCast product suite will be showcased at the National Association of Broadcasters (NAB) convention in Las Vegas from April 14th - April 19th, in MyWeather’s exhibit booth number C5334.

About MyWeather LLC:  MyWeather provides patented, personalized weather technologies to media clients and consumers for use on-line, on mobile devices, and on-demand.  MyWeather is a Weather Central company, and serves 400+ broadcast television stations, more than 500 on-line newspapers and print customers, and nearly two million on-line users.

About TrafficCast International, Inc. TrafficCast International is the leading provider of digital traffic data, with patented software and predictive models to produce route-specific real-time traffic information and travel time forecasts for traditional and emerging traffic information markets. Privately-held, TrafficCast International is a subsidiary of TrafficCast Inc, and is backed by angel and venture capital investors. The company is based in Madison, Wisconsin and has a branch office in Shanghai. For more information, see www.trafficcast.com.

###

ã2007 TrafficCast International, Inc. All rights reserved. 

Contacts:

TrafficCast International

Nick Kiernan
n.kiernan@trafficcast.com
608-268-3927

My Weather LLC

Vince Perez
vperez@myweather.net
608-441-0400

　

This press release may include "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include expectations about product development and services provision. Actual results may differ materially from those contained in the forward-looking statements in this press release. TrafficCast International undertakes no obligation and do not intend to update such forward-looking statements to reflect events or circumstances occurring after this press release. Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement.  TrafficCast International and the TrafficCast logo are registered trademarks, and Dynaflow is a trademark of TrafficCast International, Inc. All other product or service names or marks are the property of their respective owners.