Madison, WI, March 1, 2007 - TrafficCast International, Inc. the leader in  real-time traffic data analysis and LandSonar, the leading supplier of full coverage highway speed trends, announce the product launch of LPS Plus,  an enhancement to LandSonar Predictive Speed (LPS™). 

LPS Plus offers a unique historical traffic speed data set for LBS and GIS applications, an integration of the two largest historical traffic flow databases in the traffic industry.  TrafficCast has archived public sensor data for the last ten years while LandSonar has developed speed trends from GPS probe data over the last five years.  In combination, LPS Plus offers increasingly accurate data for efficient route planning and improved trip time estimation. LPS Plus projects historical speeds to the link ID and traffic code level for digital maps of major roads throughout the United States, 450,000 miles of roadway coverage defined in 15 minute increments.

This enhancement to LPS, the industry-leading historical road speed aggregation product, also addresses anomalies and data gaps that result from the source GPS probes. TrafficCast fills these gaps with proprietary technology integrating its own archive of historic traffic data, collected from a variety of public and private sources.  The result normalizes historical speed data output for precise resolutions of digital mapping and routing applications. 

Since 2001, LandSonar has collected billions of open and proprietary historic GPS observations to develop highly accurate historical traffic speed information for the continental US. TrafficCast aggregates real-time information from over 350 US data sources, and provides nationally normalized data feeds and sophisticated traffic impact modeling tools for 180 markets. TrafficCast International technology was recently deployed in the world’s largest cell probe system in Shanghai. The companies’ offerings interoperate with the commercial mapping data of both NAVTEQ and Tele Atlas.

This integration of data sets is a further extension of previously announced agreements between LandSonar and TrafficCast to develop advanced traffic flow products for customers in traditional and interactive media, fleet management, and the public sector. 

“This enhancement to our core LPS product will further enable our clients and partners to achieve precision in their LBS and navigation applications,” said Jonathan Hubbard, CEO and co-founder at LandSonar.

“TrafficCast International is pleased to add our core traffic engineering experience and archived traffic flow data to enrich the already strong LPS product.  Our relationship with LandSonar is paying increasing dividends, and this is just one example,” said Connie Li, CEO of TrafficCast International.

About TrafficCast International, Inc. TrafficCast International is the leading provider of digital traffic data, with patented software and predictive models to produce route-specific real-time traffic information and travel time forecasts for traditional and emerging traffic information markets. Privately-held, TrafficCast International is a subsidiary of TrafficCast Inc, and is backed by angel and venture capital investors. The company is based in Madison, Wisconsin and has a branch office in Shanghai. For more information, see www.trafficcast.com.

About LandSonar Inc. LandSonar is the leading supplier of highly-accurate, full coverage historical traffic speeds used to increase routing accuracy for fleet, logistics and navigations systems. In use for end-customers, leading routing solution and LBS developers, its products give meaningful “Speed Ahead!™.” The company’s unique data approach, patented science, and sophisticated understanding of historic traffic enable it to deliver data for bringing certainty to solutions vastly improving efficiency, shortening travel times and increasing satisfaction. Funded by select individuals and founders, LandSonar is based in San Francisco, California. For demonstrations of partners’ products powered by LandSonar and more information, visit www.landsonar.com or email sales@landsonar.com.

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ã2007 TrafficCast International, Inc. All rights reserved. 

Contacts:

TrafficCast International

Nick Kiernan
n.kiernan@trafficcast.com
608-268-3927

Landsonar, Inc.

Mark Sole
msole@landsonar.com
415-483-1474

This press release may include "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include expectations about product development and services provision. Actual results may differ materially from those contained in the forward-looking statements in this press release. TrafficCast  International and LandSonar undertake no obligation and do not intend to update such forward-looking statements to reflect events or circumstances occurring after this press release. Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement.  TrafficCast International and the TrafficCast logo are registered trademarks, and TrafficSuite is a trademark of TrafficCast International, Inc. All other product or service names or marks are the property of their respective owners.