Trafficcast

TrafficCast International, Inc., the leading provider of digital traffic data, announced today that Neal Campbell, a long-time veteran of the mobile and wireless industries, will assume the role of chief executive officer, succeeding TrafficCast co-founder and president Connie Li. Campbell will lead TrafficCast’s continued growth into its core customer markets and enhance TrafficCast’s expertise in the mobile industry, one of the most promising emerging markets for real-time traffic information.

Campbell brings more than 20 years of mobile industry experience to TrafficCast. In 16 years at Motorola, he served in engineering, marketing and executive management roles and led Motorola’s emergence in software-based, LBS offerings in their mobile device and telematics business units. Campbell possesses significant market expertise and was instrumental in formulating partnerships, acquiring customers and developing product portfolios in both the consumer and enterprise markets while at Motorola. In his most recent position, Campbell served as executive vice president of strategic marketing and next generation products at ISCO International, a leading supplier of software based, adaptive filtering products for the wireless industry.

“TrafficCast’s approach to traffic information and its product offering is truly unique, and I am excited to join an organization that has developed the most advanced technology in its industry,” said Campbell. “My focus will be to utilize my extensive industry experience to achieve significant adoption of our technology and products into both our core and emerging device markets, and to continue building awareness of the TrafficCast brand. I appreciate the solid foundation Connie and her team has built and look forward to working with her in her new role to continue to build the organization.”

Demand for accurate traffic information, for both consumer and enterprise use, has grown significantly in a number of vertical markets, including the mobile GPS and phone industries, Web portals, broadcast media, fleet and logistics, and the public sector. Campbell’s knowledge and experience achieving market growth for a variety of products in the mobile industry will play a key role in leading TrafficCast’s continued growth in its core markets as well as future expansion into emerging industries.

Dr. Li is making way for Campbell after serving as TrafficCast’s CEO for four years. She will assume the role of COO focusing on operations and emerging technology areas for the company.

“Mr. Campbell’s addition to the TrafficCast team will play a tremendous role in helping us achieve our vision when we founded the company,” said Li. “As a company, we have established aggressive goals and plans to become the clear leader in our industry and we are confident that Neal’s experience and leadership will help us meet, and exceed those goals.”

About TrafficCast International, Inc. TrafficCast International is the leading provider of digital traffic data, with patented software and predictive models to produce route-specific real-time traffic information and travel time forecasts for traditional and emerging traffic information markets. Privately-held, TrafficCast International is a subsidiary of TrafficCast Inc, and is backed by angel and venture capital investors. The company is based in Madison, Wisconsin and has a branch office in Shanghai.