TrafficCast International, Inc. (the “Company”) has developed and patented a web-based software platform to produce route-specific, real-time traffic information and travel time forecasts for emerging applications which deliver personalized traffic information via Internet and wireless devices. The Company aggregates data impacting traffic from over 350 national sources, normalizes it, and processes it through its proprietary data fusion engine to deliver meaningful, actionable travel advice.

The Company is unique in modeling all impacts on traffic flow, from “live” traffic incidents to historical patterns to weather. By providing a consistent national data feed, including intercity routes, the Company's objective is to become the digital traffic data supplier of choice across a range of delivery channels from internet to cell phone and other wireless devices. This vision contrasts with the current status of an industry reliant on radio, helicopter, and observer reports of incident data from public agencies.

To download an interview with Connie Li, one of the founders of TrafficCast click here (53 Meg file)